Our Story
The idea Behind Saanjh
Back in 2017, Sarika Agrawal was running a venture in the food industry, which produced high-quality packaged food and goods. During this time, a friend suffering from high blood pressure was asked by her doctor to reduce the intake of oily or fried food.
To her surprise, she discovered that the oils that we pick off the shelves go through different kinds of treatments and filtration processes before they reach our kitchen. These processes deprive them of their natural content, doing us more harm than good.
This discovery led Sarika and her son, Shriyansh Agrawal, to set up Sarika Ventures Pvt. Ltd., which offers products under the brand line Saanjh.
The idea behind the company
Based in Ghaziabad, Uttar Pradesh, Saanjh is a niche health and wellness brand that offers virgin cold-pressed oils made from raw materials that are ethically sourced – be it apricot kernels from abroad, or mustard and peanuts from Jodhpur. The ingredients that go into the making of Saanjh Oils are subjected to screening, and each product is 100 percent pure and natural, with no preservatives, filtration, or refining. Saanjh initially began as a local set-up where they produced, manufactured, and sold at farmers markets in Delhi and Gurgaon. They busted myths surrounding the negative effects of consumption of oils. “Our aim was to create awareness regarding the side-effects of consuming refined oil, which is commonly used in most households,” Sarika says.Saanjh’s tagline – ‘Back to Roots’– is a promise towards infusing modernity with the goodness of cultural history and legacy through purity and health.
Quality in its natural form
Sarika wanted to create an alternative approach towards making oils, so that they preserve their natural goodness that benefits the body with its rich nutrient composition and does no harm, unlike refined oils.
“The process of sedimentation is used to separate clear oil from the oil expellers. This oil helps mitigate health issues such as heart disease and obesity. Its application heals skin and bone issues too,” Sarika says. All Saanjh oils are consumable and externally applicable. “Apricot oil is the best anti-cancer agent. All our sugars are extracted from natural fruits, and are the best alternatives when compared to the conventional and artificial sugar forms available in the market,” she says.